Samsung GalaxyOn series released promotion video in Asia’s emerging economies for young generations and Blend produced the motion graphic animation with unique style characters illustrations and doodle art. The main art work concept of the video, black and white color pen illustration, describes Samsung GalaxyOn’s economical, simple, and sleek product design.
Since the main target of Samsung GalaxyOn is youth, the motivation of the video comes from “The Little Prince” one of the most famous and family worldwide noble for young generation all time. On this, the motivation is developed into “space journey”. The storyline of the promotion video contains three main features of the product, slim design, outstanding camera system, rapid download speed. Every moment when the GalaxyOn Rocket arrived on a planet, characters show the function of the smartphone. Even the cute and playful mode illustration video, it gives not only entertainment but also clear information to customers. The combination of 2D illustration and 3D objects add perfection of the video without clash the balance of the concept.